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Most marketing scholars treat a Call for Papers as a deadline notice. We treated 225 of them as data. Here's what we found, and why we need your help to make sense of it. Special issue CFPs are one of the most underused intelligence sources in academic marketing. They don't just tell you where to submit. They tell you what journal editors think matters right now , what gaps they believe the field needs to fill, which directions they're willing to stake editorial capital on. U